Typically, privacy is something that nobody wants to be invaded. When it comes to data, privacy becomes more crucial. Businesses collect precious data about their potential and existing customers through various methods like cold calling, digital marketing, and data extraction. They know how crucial customer data is. So, they would never like to compromise on it. Though malpractices or malicious cyber crimes are at their peak, it is a must to protect sensitive records that may be customer reviews, market research information, or anything related to the market or customers.